press releases
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| 10/30/08 | Rejuvenation Launches New Line of Mid-Century Modern Cabinet Hardware |
| 08/05/08 | Rejuvenation Re-Launches Atomic Age With New Satellite Line of Mid-Century Modern Lighting and Hardware |
HIGH-RES IMAGES AVAILABLE
Contact: Linda Collier
Public Relations
linda@radiancecom.com
503-267-8373
SATELLITE LAUNCHES NEW LINE OF MID-CENTURY MODERN CABINET HARDWARE
PORTLAND, Ore. October 30th, 2008
Rejuvenation announces its new line of Atomic Age-inspired cabinet hardware which captures both the simplicity and the drama of the 1950s and '60s. This stylish new Mid-Century Modern collection evokes the era's chrome-clad automobiles and the daring lines of supersonic jets and modern architecture.
'Retro cool' hardware complements numerous design styles
Whether for restoring an all-steel kitchen, updating old wood cabinets or building something new, Rejuvenation's new cabinet hardware comes in eight retro styles that can add a sleek design sensibility to any room.
"We scoured eBay, garage sales, and our own salvage department to gather originals for this cool new collection," said Bo Sullivan, Rejuvenation senior designer and historian. "My favorite is the Tall Mushroom Knob, which looks like it ought to be on the teak drawer front of a George Nelson cabinet,"
Unveiling the new Mid-century Modern line
This line of authentic die-cast cabinet hardware features eight classic styles. The knobs can also be combined with round or star-shaped backplates to create even more impact.
Available: In Polished Chrome, Brushed Chrome, or Lacquered Oil-Rubbed Bronze. Pricing: Knobs and pulls are $4. Knobs with backplates are $7.
Hardware- Round Dish Cabinet Knob
Perhaps the most common and classic knob of the mid-century era, this 1-1/2" knob features an elegantly dished concave face and generous proportions. Available with two backplate options. - Modern Square Knob
Mixes the classic mid-century concave face with a modified square outline to produce a unique retro look. Can be mounted on the square or on the diamond, and offers a distinctive look with decorative backplates. - Saturn Knob
This simple cabinet knob is based on the Schlage original of the same name, and features a subtle concave face on a perfect sphere. Also offered with both backplate choices. - Tall Mushroom Knob
With its subtle form and proportions, this George Nelson-inspired knob offers a dramatic alternative to plain cabinet knobs. Its deep projection makes it easy to grasp and its smooth face is a pleasure to touch. - Peg Knob
The clean and unusual tapered shape of this knob makes a bold statement while remaining simple and thoroughly modern. - Boomerang Pull
A sleek icon of mid-century kitchen design, it suits cabinet drawers like chrome trim on a Cadillac Coupe. This Atomic Age classic coordinates well with many cabinet knobs. - Sharp Arched Pull
Elegant and crisp, this arched drawer pull evokes supersonic speeds and clean modern profiles. Whale Tail Pull
The "whale tail" shape melds graceful parabolic curves into a strikingly elegant mid-century pull.
- Round Backplate
Available separately or as a classic backplate for Rejuvenation's mid-century knobs, this shallow disc increases the visual impact of cabinet hardware and protects against dirt and scratches. - Star Backplate
This iconic Atomic Age starburst backplate can be installed vertically or horizontally to create a boldly retro look on our knobs or yours.
About Satellite
Mid-century architecture and design is characterized by the use of clean and organic
lines, a lack of ornamentation, and the innovative use of materials such as glass and
aluminum. Satellite's period-inspired product line celebrates the rejuvenation of mid-
century lighting and hardware. Modern design enthusiasts, as well as those who enjoy
retro classics, are invited to explore the postwar Atomic Age at
www.satellitemodern.com.
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HIGH-RES IMAGES AVAILABLE
Contact: Linda Collier
Public Relations
linda@radiancecom.com
503-267-8373
REJUVENATION RE-LAUNCHES ATOMIC AGE WITH NEW SATELLITE LINE OF MID-CENTURY MODERN LIGHTING AND HARDWARE
Like no other time in its history, America during the postwar era (1950s – 1960s) optimistically embraced the future and its promise of unlimited possibility. From jet- inspired automobiles to prefab all-steel kitchens, Atomic Age manufacturers sought out the freshest ideas and best methods of producing them. Rejuvenation, long known for its exclusive period-authentic lighting and hardware, is reviving the Atomic Age with its new Satellite line of lighting fixtures and hardware.
"The 1950s saw America's top designers offering a more modern look that emphasized sleek, expressive forms and minimal, lightweight materials – Satellite stays true to these now-classic designs," states Bo Sullivan, Rejuvenation senior designer and historian.
"We take this rich history to heart, scouring the internet and our extensive collection of 1950s and early 1960s trade catalogs to rediscover and reintroduce the coolest lighting and hardware of the era. We're a little bit obsessive," admits Sullivan.
According to Rejuvenation president Alysa Rose, "Many cities across the country experienced tremendous suburban growth in the postwar years. The new Satellite line is the perfect complement to Mid-Century Modern homes created by architects and builders such as Richard Neutra, Cliff May, and Joseph Eichler, as well as for more humble ramblers and ranches."
Satellite Products
Satellite offers many products that suit today's modern sensibilities as well as
yesterday's ranch houses, split levels and other postwar homes. The line includes a
variety of ceiling lights, wall fixtures, lamps and hardware. Examples:
- The Jantzen chandelier combines a saucer-like aerodynamic profile with starlight shade perforations. Available in 12 brass finishes. Pricing: $418.
- The Otis wall fixture is a popular porch light for classic ranches and other Atomic Age suburban homes. Available in 12 brass finishes. Pricing: $156
About Satellite
Mid-century architecture and design is characterized by the use of clean and organic
lines, a lack of ornamentation, and the innovative use of materials such as glass and
aluminum. Satellite's period-inspired product line celebrates the rejuvenation of mid-
century lighting and hardware. Modern design enthusiasts, as well as those who enjoy
retro classics, are invited to explore the postwar Atomic Age at
www.satellitemodern.com.
About Rejuvenation
Rejuvenation was founded in 1977 with a passion for old houses and buildings. Today, it
is America's largest manufacturer and leading direct marketer of classic American
lighting and house parts. Products are sold through the company's catalogue, website
(www.rejuvenation.com), and retail stores in Portland, Ore. and Seattle, Wash. Long
celebrated for its Arts & Crafts, Colonial Revival, and Deco-era reproductions,
Rejuvenation's new Satellite line features Mid-Century Modern lighting and hardware
from the 1950s and early 1960s (www.satellitemodern.com). The company donates ten
percent of its profits to non-profit organizations dedicated to environmental conservation,
historic preservation, the arts, and equal-access housing.
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